Guide to Customer Centricity

Customer centricity is a business approach that focuses on creating a positive experience for customers through all stages of the customer life cycle and placing customers’ needs and values at the center of business culture. Transforming a company's culture to one that is focused on the needs of its customer requires the right support, resources and the willing to embrace 3 cultural practices that will bring about long term change.

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Best Practices for CX Professionals

What makes a good CX professional? What are the defining factors that differentiate leaders from laggards? There are a lot of different answers to this question, however, the variety of responses one might get can lead to more confusion that solutions. To provide some direction, a survey taken by over 700 CX professionals world wide has provided insight into 5 habits that all CX teams need to adopt in order to make lasting changes within their organization.

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What is Customer Success

Customer Success is an organization’s approach to ensuring their products/services deliver the right business outcomes for their customers. With so many options available to customers there is little incentive for them to stay with a vendor if their needs are not address. So customer success methodologies are gaining traction and companies wanting to stay ahead of the curve need to embrace customer success and ingratiate it into their business culture.

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